Turning Australia’s most iconic comedy into a YouTube hit
Client:
Kath & Kim
Industry:
TV comedy / IP holder
Year:
2026
Services:
Content Strategy
Views in 8 weeks
Average views each shorts
The Challenge
Launch Australia’s most iconic comedy series on YouTube and win over a new generation of fans, using a library of just 32 episodes.
The Approach
Kath & Kim has been quoted, memed and rewatched for more than twenty years, but it had never had a proper home on YouTube.
With no new footage to work with, every upload had to find a fresh angle on scenes fans already knew by heart.
Developed New formats from familiar footage:
We built formats the show had never had: blooper compilations, character cuts like Kath & Kim But It’s JUST Prue & Trude, rankings of Fountain Lakes’ funniest side characters, and five-minute recaps that bring new viewers up to speed.
Shorts built for discovery
A steady run of Shorts puts the show’s best lines in front of people who have never seen an episode, and pulls them back to the long-form compilations, without needing to use full episodes to drive our traffic.
Results
In its first eight weeks, the channel did 3.5 million views and grew its subscribers more than six-fold, from 1.8K to 12K. Shorts average around 110K views each, and a single blooper, The Iconic Line That Took FIVE Takes, has passed 450K views. The channel proves a limited library can keep finding new audiences when it’s packaged the right way.
